Website Health Check | Factory Skull

Eight checks you can do in five minutes. Tick what is already true for your website and see which area to look at first.

Last updated 17 October 2026

A first-time visitor can say what you sell, and for whom, within five seconds.If a stranger cannot repeat it, buyers cannot either.
Your main offer is described the same way on the site, in proposals and by your sales team.Mixed messages make a business look smaller and slow every sales conversation.
The website, proposals and decks look like they came from the same company.A consistent look is how buyers judge reliability before they speak to you.
Each service has its own page with its own title and main heading.One page per service is how search engines and buyers find the right answer.
The site loads fast and works on a phone.Slow or broken mobile pages lose visitors before they read a word.
Titles, descriptions and structured data are in place, so search engines understand the business.Clear signals help search engines show you for the right searches.
Every page gives the visitor one clear next step.A page without a next step is a dead end.
Every enquiry gets a reply from a person within one working day, and someone owns the follow-up.A fast reply and an owner keep the enquiries you already earned.

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