A website has two jobs: get found by buyers searching for what you do, and make the next step obvious when they arrive. We plan the search structure and the design together.
Start here when
- Your site has not changed in years and sales do not send buyers to it.
- Competitors outrank you for the terms your buyers search.
- Visitors read the page and still do not enquire.
What you get
Website plan
Which pages you need, what each one is for and the one action it asks for.
Search and AI visibility
Pages structured so search engines and AI assistants can read, quote and recommend you.
SEO structure
A map of searches to pages, plus internal links, titles and structured data.
Design and build
A fast, accessible site that we hand over finished.
Page content
Templates and outlines for the answers buyers look for.
Tracking
Events for enquiries and key pages, so you can see what works.
How it works
Map
We match what buyers search for to the pages that should answer them.
Design
We design each page around one decision, then build it.
Launch and check
We test speed, accessibility, indexing and tracking before and after launch.
Let’s get into the algorithm.
Search engines and AI assistants read your site before a buyer does. We structure each page so they can understand it, quote it and send the right people to it.
- Searches mapped to pages, one page for each intent
- Clean titles, headings and structured data
- Fast, accessible pages that pass the basics
- A plain-text summary file for AI tools
Common questions
Do you build the site as well as design it?
Yes. Design and development happen together, which keeps the search structure intact through to launch.
Will we need a CMS?
Only if your team will publish often. We recommend the simplest setup that fits how you work, and that can be a plain static site.
Can you guarantee search rankings?
No, and be wary of anyone who says they can. We remove technical blockers, match each page to what people search for and write content worth ranking, then show you what moved.
Other services
Come with an idea, or a problem.
Bring something to build, or something to fix. A short brief is enough, and we reply with questions before anything else.