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Identity is how people see and hear you before they talk to you. We design it, and the design system and products around it, for established businesses and startups.

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One of four layers in every project.

Start here when

  • Your logo exists but nothing else matches it.
  • Proposals, decks and the website look like they came from different companies.
  • You look smaller than the work you do.
  • You are launching a business or product and have no brand yet.

What you get

  • Rebranding

    A refreshed or rebuilt identity for a business that has outgrown its look, with a plan for rolling it out.

  • Visual identity

    Logo, colour, type, imagery and the rules for using them.

  • Design system

    Reusable pieces for web, product and print, so new work matches the old.

  • Product design

    Interfaces for apps and web products, from first flows to screens your team can build.

  • Sales material

    The deck, proposal, one-pager and product sheets your team uses most.

  • Tone of voice

    How you write and speak, with examples for the places you use it most.

How it works

  1. Anchor

    We start from your positioning, or help you reach one first.

  2. Explore

    We test two or three directions on your real materials, not on blank mock-ups.

  3. Build the kit

    You receive files, rules and templates your team can use without us.

Common questions

Can you work with our existing logo?

Yes. Some businesses need a cleaner logo and a system around it, not a new one. We will tell you which we think you need.

What formats do we receive?

Source files, exported assets and a guideline document, plus templates for the materials you use most.

Can you design the product as well as the brand?

Yes. We design web and app interfaces, and we build them when that suits the project. DyeLogic and BatchGate are examples.

Do you build the website too?

Yes. We design identity and website together in the Presence work, so the look carries across.

Come with an idea, or a problem.

Bring something to build, or something to fix. A short brief is enough, and we reply with questions before anything else.

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