Positioning decides who you serve, what you do for them and why they should pick you. Your identity, website and sales material all depend on it.
Start here when
- Prospects need a long explanation before they understand what you sell.
- You compete on price because buyers cannot see another difference.
- Your team describes the business in three different ways.
- You are launching and need to decide who you are for.
What you get
Buyer and market research
Interviews, search data and a look at competitors, to see how your buyers decide.
Positioning
Who you serve, what you do for them and why you win, written as one decision you can defend.
Launch positioning
For startups: who to build for first, what to promise and how to say it before you have customers.
Offers and messages
The headlines, offers and proof points your sales team and website can reuse word for word.
Your story
How the problem you solve connects to the result buyers pay for.
Claims list
Every claim you make, matched to the evidence behind it, so nothing goes out that you cannot back up.
How it works
Listen
We start with your buyers, your sales conversations and your current materials.
Decide
We narrow it to one audience, one category and one reason to choose you.
Write it down
You get the positioning and messages in a form your team can use the next day.
Common questions
What do we have at the end of positioning work?
A written positioning decision, messages for your main offers and a claims list. Your team can brief a designer, a developer or a salesperson from it without a meeting.
Do you need access to our customers?
Conversations with real buyers make the work stronger, and we will ask for introductions. Where that is not possible we work from sales calls, proposals, support threads and search data.
Is positioning the same as a tagline?
No. A tagline is one way to say it. Positioning is the decision behind it: who you serve, which category you compete in and what proves your claim.
Other services
Come with an idea, or a problem.
Bring something to build, or something to fix. A short brief is enough, and we reply with questions before anything else.